NetbaseQuid is a social analytics company that utilizes advanced artificial intelligence to process indexed resources across all forms of data. Their mission is to help organizations connect with their customers and understand the social landscape, enabling them to make better business decisions effectively.
Located in California, US, NetbaseQuid has four investors, including Spring Lake Equity Partners and Altos Ventures.
Social Listening
This is one of the tools NetbaseQuid uses to solve problems and generate leads. Social listening is monitoring social media conversations and analyzing that data to inform business decisions accurately.
How Businesses Can Utilize Social Listening
1. To monitor people’s challenges: By using social listening, businesses can monitor social conversations for keywords related to people’s problems or needs. This helps them track the topics that are trending and gain an understanding of their customer’s psyche.
2. To reach out to potential leads: Businesses can use social media platforms to reach out to potential leads and connect with people interested in their products or services.
3. To create related content on their website: Businesses can also use social listening data to inform the type of content they should produce for their website(s). They can use this data to understand their customers’ wants and develop content that resonates with their target audience.
Key services offered by NetbaseQuid include:
Competitor Analysis: This helps businesses monitor the social media activities of their competitors, giving them insights into how to position their products and services better.
Brand Monitoring: This allows businesses to track conversations on social media related to their brand. This is beneficial for understanding customer sentiment and identifying potential influencers who can help promote their business.
Audience Insights: This helps businesses to gain an in-depth understanding of their target audience, which allows them to tailor their content for maximum engagement.
Technology Scouting: This helps businesses to identify new and emerging social media trends, enabling them to leverage these opportunities for maximum results.
Crisis Management: Risks in businesses can be minimized with social media analysis. This helps businesses to identify potential risks and take action quickly before these risks escalate into major crises.
Trend Analytics: This helps businesses to track social conversations related to their products and identify the trends in the industry. This can inform business decisions, such as understanding customer sentiment and creating content strategies for maximum engagement.
Product Innovation and Launch: Businesses can use social media to launch new products and services. This helps them to test their product before they launch it and gain valuable insights into the potential success of their product.
Markets Served by NetbaseQuid
NetbaseQuid offers social media analytics solutions to industries across the board, including consumer goods, hospitality, travel, food services, retail, financial services, healthcare, pharmaceuticals, financial services, social media, and marketing.
NetbaseQuid’s solutions are, without a doubt, beneficial for businesses of all sizes. Therefore, if you have a business that needs social media analytics, consider NetbaseQuid as your go-to social listening solution. You can call or email their team and set an appointment for a social listening demo.